Studying in an international environment, recognized diplomas and a modern approach are everything to become a leader in hotel business management and international marketing.

Admission

After junior high/middle school completion

Academic workload

40 hours per week

Duration

3 years

Study Modes

On-Campus
Distance Learning

Languages

English
Russian

Diplomas

AHLA Diploma (USA) — recognized in the USA, Canada and the UAE. Guarantees access to the international labor market in the field of hospitality.
Antalya International College of Tourism diploma approved by MEB is recognized in Turkey and in most CIS countries. Official confirmation of qualifications approved by the Turkish Ministry of National Education.

Hotel management

The Hotel Management program trains specialists to manage hotel enterprises and resort complexes. Students study the structure and operation of the hotel, the management of key departments, service standards and modern technologies of the hotel business. The training combines theoretical training and practical hotel management skills: working with guests, organizing operational processes, personnel management, service quality control and financial efficiency of the hotel enterprise. The program is focused on the international standards of the hospitality industry and forms the managerial competencies necessary to work in hotels and hotel chains.

What is included in the training program:

Leadership and management in hospitality

Operational management of a hotel company, planning of the work of departments, organization of service processes and team management.

International standards of hotel service

The study of service standards, the structure of international hotel chains and the principles of service organization in hotels.

Reception and Accommodation Service Management (Front Office)

Organization of reception, reservation system, guest registration, room management and interaction with guests.

Room management and housekeeping

Organization of the cleaning service, standards of cleanliness and comfort, monitoring of the condition of rooms and management of the service resources.

Hotel Restaurant service management

Organization of the work of restaurants and bars at the hotel, quality control of service and management of service processes.

Food Safety (HACCP)

International food safety standards, quality control and compliance with sanitary standards.

Technologies in the hotel business

The use of modern digital hotel management systems (PMS), automation of processes and analytics of hotel operations.

Hotel personnel management

Recruitment of employees, organization of training, staff motivation and management of the hotel company's team.

Finances of a hotel company

The basics of financial management of the hotel: budgeting, income and expense analysis, monitoring the effectiveness of the hotel.

The hospitality industry

The structure of the international hotel industry, the specifics of the work of various types of hotels and the development of the hotel business.

PR & MARKETING
IN TOURISM AND BUSINESS

The PR & Marketing program trains specialists in communications, brand promotion, and strategic marketing in an international business environment. Students study modern marketing tools, brand management, digital promotion channels, and working with an audience. Special attention is paid to the development of advertising campaigns, market analysis, company reputation formation and communications management. The training combines theoretical knowledge and practical projects: students develop marketing strategies, PR campaigns and communication solutions for real business problems. The program focuses on international marketing and communications standards and trains specialists to work in companies, agencies and international organizations.

What is included in the training program:

Fundamentals of business management

The structure of companies, organizational models, principles of management and managerial decision-making.

Strategic management

Development of company development strategies, market analysis and formation of long-term business plans.

Financial management

Budgeting, income and expense management, financial analysis, and business development planning.

Personnel management

Recruitment of employees, team development, staff motivation and organization of effective team work.

Business processes and operational management

Organization of internal processes of the company, increase of efficiency of work of divisions and optimization of business processes.

Entrepreneurship and business development

Creation and development of a business, search for new growth opportunities and management of entrepreneurial projects.

Project management

Project planning and implementation, resource management, timing and achievement of results.

Business Economics

Fundamentals of economics, analysis of the market environment and the impact of economic factors on the development of companies.

Analytics and decision-making

The use of analytical tools to evaluate business performance and make managerial decisions.

International business environment

The specifics of doing business in international markets, business culture and global economic processes.

BUSINESS ADMINISTRATION

The Business Administration program trains specialists in the field of company management, strategic development and organization of business processes. Students study the principles of organization management, financial planning, strategic business development, personnel management and managerial decision-making. Special attention is paid to the development of analytical thinking, entrepreneurial skills and understanding of the global business environment. The training combines theoretical knowledge and practical business cases, allowing students to master the tools of company management, business strategy development and business efficiency improvement. The program is focused on international standards of business education and trains specialists to work in companies, entrepreneurship and project management.

What is included in the training program:

Public Relations (PR)

Creation of communication strategies, preparation of press releases, organization of events, interaction with the media and formation of the company's public image.

Communications and customer experience

Building effective communications with clients and partners, managing feedback and increasing audience loyalty.

PR in an international environment

Features of intercultural communications, international standards of business communication and reputation management of companies in the global market.

Marketing strategies

Market and target audience analysis, development of marketing strategies and formation of competitive advantages of the brand.

Branding and reputation management

Brand creation and development, company positioning, reputation management and crisis management communications.

Digital marketing

Digital promotion tools: social media, content marketing, SEO, working with bloggers and digital platforms.

Advertising campaigns

Development of advertising strategies, planning and launching campaigns, working with advertising channels and media platforms.

Media planning and analytics

Planning advertising budgets, analyzing the effectiveness of marketing campaigns, and using analytical tools.

Content Marketing

Create content for various platforms, manage brand communications, and develop the company's online presence.

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