Modern training programs, international diplomas and a practice-oriented approach are all designed to train specialists in the fields of hospitality, business, marketing and management.

Duration

3 years — after High School/Secondary Eduaction/Post-Secondary Eduaction
2 years — for those getting a second undergraduate degree
1 year — for those who studied at a partner university

Study Modes

On-Campus
Distance Learning

Languages

Russian
English

Diplomas

AHLA Diploma (USA): Recognized in the USA, Canada, UAE.
Antalya International College of Tourism Diploma, approved by MEB: Recognized in Turkey and in most CIS countries

Business Administration

The Business Administration program trains specialists in the field of company management, strategic development and organization of business processes. Students study modern business management methods, financial planning, strategic development of companies, personnel and project management. Special attention is paid to the development of analytical thinking, entrepreneurial skills and managerial decision-making. The training combines academic knowledge and practical business cases, allowing students to master the tools of managing companies, developing business strategies and improving the effectiveness of organizations in an international business environment.

What is included in the training program:

Introduction to Business and Entrepreneurship

Fundamentals of the economic system, types of business, the life cycle of the company and the principles of entrepreneurial activity.

Organizational management

Company structure, corporate culture, delegation of authority and management of organizational processes.

Strategic management

Market analysis, development of company development strategies and implementation of long-term business plans.

Financial management

Budgeting, investments, financial analysis and financial flow management of the company.

Business analytics

Data analysis, visualization of indicators and the use of analytical tools for making managerial decisions.

Marketing and brand management

Digital tools, positioning.

Legal support for business

Fundamentals of commercial and labor law, contractual work and legal aspects of companies' activities.

International business

Export, import, international project management, and the specifics of doing business in different countries.

Operational management

Organization of production and business processes, quality management and optimization of companies' work.

Project management

Agile and Scrum methodologies, project planning, resource management, and project implementation control.

Инновации и стартапы

Creation of new business ideas, development of MVP, attraction of investments and development of startup projects.

Sustainable business development

Responsible management of companies, environmental and social aspects of business, interaction with society.

PR and marketing

The Bachelor's degree program is aimed at training specialists in strategic communications, PR and marketing in the international tourism, hospitality and business industries. Students study reputation management, media communications, digital marketing, strategic planning, and analytics. The training combines theoretical training with practical projects and cases, which allows you to apply knowledge in a real business environment.

What is included in the training program:

Theory, history and practice of PR

Theory, history and modern PR practices, development of communication strategies and tools for influencing public opinion.

Communications Ethics, Law & Regulation

The article is a communication, classified material on public relations and the marketing ring, standards of public reporting.

Strategic communications

Development and implementation of communication strategies, reputation management of companies and brands.

Media Relations Management

Work with the media, preparation of press releases, organization of media communications and information campaigns.

Social media: goals, strategies, tactics

Social media promotion strategies, content planning, and digital communications management.

Integrated marketing

Integrated marketing communications, combining PR, advertising and digital tools.

Global and intercultural communications

Intercultural communication and the specifics of working in the international media environment.

Communication in crisis situations

PR and communication in crisis situations, reputational risk management.

Public Relations Writing

Preparation of PR texts, press releases, articles and content for media platforms.

PR in Non-Profit Organizations

Communications and PR activities in non-profit and public organizations.

Government Affairs

Interaction with government agencies and public institutions.

Global & Intercultural Comms

Interaction with government agencies and public institutions.

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