PR & Marketing

PR & Marketing Program

Description

PR & Marketing

Students in bachelor’s degree programs in Public Relations & Marketing learn how to act as liaisons between businesses, communities and media outlets. The study subjects related to promotion, marketing, business communications and planning. Students may also pursue an advanced degrees in Public Relations & Marketing for greater income potential.

PR & Marketing Curriculum

1 year

Communications Ethics, Law & Regulation
Public Relations Writing

Social Media: Objectives, Strategies, Tactics

Theory, History & Practice of Public Relations
Managing Media Relations

Critical Business Skills for Corporate Communication

Strategic Communications

Public Relations Consulting

Public Relations in Non-Profit Organizations

Public Relations Specialties
Integrated Marketing

2 year

Global Relations and Intercultural Communications

Public Affairs: Public Opinion & Issues Management
Investor Relations
Government Affairs
Crisis Communication

Reputation Management

Thesis Paper

Fees

FULL-TIME EDUCATION

Fee per an academic year
Program name	Enrolment on the basis of entry examinations	Early-bird campaign – before 01.05.2019	Standard fees (no examinations)	Fees include
English Faculty Program: – Hotel Management – Event Management – PR & Marketing	min. €3,950*	€4,450	€4,800	registration fee education in English
Second Program *** – Food and Beverage Management	Extra payment for the chosen education option €660			registration fee education in English a diploma in F&B Management

* The education fee on the basis of entry examinations will be determined by the Admission Committee subject to examination results. See the Admission Procedure for the Academic Year 2018-2019 for details.
** This fee does not include translation of documents, notarisation, apostils, etc.
*** Food and Management Diploma is a minor and can be taught along with the Hotel Management program.

LANGUAGE (English, Turkish or Russian) + INTERNSHIPS PROGRAMMES

Cost per an academic year
Programme name	Enrolment at early registration Standard cost	The cost includes:
Intensive English course with introduction to speciality	3500 euro	registration fee tuition study materials

* This cost does not include translations of documents, notarisation, apostils, etc.

EXTRA PAYMENTS

Study materials for the 1st year program (English Faculty on the basis of 11th form) for those receiving Turkish and American diplomas	€670
Study materials for the 2nd year program (English Faculty) for those receiving Turkish and American diplomas	€535
Medical insurance (per 1 academic year)	min. $250 (depending on the program, age, and other factors)
Excursion subscription (per 1 academic year) – Optional	$250
Lodging at the dormitory and three meals daily (mandatory for all foreign students)/td>	See the Lodging Pricelist
Residence permit fee	From $85 depending on the country of citizenship